#01
Website
Speed, story, conversion path, indexability, mobile UX.
Example finding
“Hero loads at 4.1s on 4G. You lose 38% of mobile traffic before they read the H1.”
The Activation Audit
Find out which layers of your business are quietly killing growth.
A written, layer-by-layer diagnosis of your site, marketing, lead gen, and loyalty stack. Delivered to your inbox in 72 hours. The fee credits toward your project if you escalate.
- 72-hour turnaround
- Credits toward project
- No sales call required
What lands in your inbox
A written diagnosis. Not a pitch deck.
Your Activation Score, a per-layer diagnosis with evidence, the three highest-leverage next moves ranked by impact, and cost-to-fix bands for each. Plus a five-minute Loom walkthrough from the founder. Same audit checklist we use on paid client engagements.
What you actually get
A diagnosis of every layer. With evidence.
Four layers of the Activation Stack, each audited against the same checklist we use on paid client engagements. Findings, not platitudes.
#02
Marketing
SEO surface, content engine, paid leakage, lifecycle email.
Example finding
“You rank for your brand only. Zero category pages indexed. The content calendar isn't producing traffic.”
#03
Lead Gen
Forms, routing, sequences, CRM hooks, response times.
Example finding
“Demo requests route to a shared inbox. Median response time: 19 hours. Industry benchmark is under 5 minutes.”
#04
Loyalty
Onboarding, retention, re-engagement, advocacy loops.
Example finding
“No post-purchase flow. No win-back. Customer #2 is costing you more than customer #1.”
Plus your Activation Score (X/4), the next 3 highest-leverage moves ranked by impact, and a cost-to-fix range per layer, so you can plan cash flow before any call with us.
How it works
Three steps. Seventy-two hours.
01
Pay and answer 12 questions.
Five minutes. The questions cover access, current stack, and what you've already tried.
02
We diagnose all four layers.
Seventy-two hours. The same checklist we use on paid engagements, applied to your business by a human, not a template.
03
PDF plus Loom land in your inbox.
Written diagnosis, ranked next moves, cost-to-fix bands, and a five-minute walkthrough. No sales call required to read it.
Sample excerpt · anonymized
This is what one page of the PDF reads like.
Marketing
Score 1 / 4You have a content calendar, but the calendar is the work, not the strategy. Posts ship on schedule. None of them rank. Two of your last twelve posts brought any organic traffic at all, and both of those were brand-name searches. The blog is not yet a marketing surface, it's a publishing habit.
Paid is leaking. The Meta account is running broad-audience prospecting against the same creative that ran in Q4. CPL has roughly doubled. Retargeting overlaps three audiences and competes with itself.
Issues found
- Zero category pages indexed. Ten pages of long-tail opportunity sitting unbuilt.
- Meta prospecting and retargeting audiences overlap, inflating CPM against your own pixel.
- Lifecycle email is one welcome message. No nurture, no re-engagement, no segmentation.
Next move · highest leverage
Build out the six category pages targeting the unowned commercial-intent terms. Pause broad prospecting until audience overlap is resolved. Cost-to-fix band: $3.5K to $6K, four to six weeks.
posting on LinkedIn dailydiscovery calls between coffeesweekend squarespace site3 booking toolsburning outtools don't talk to each otherguessing where leads come from
Pricing
Same deliverable. Sized to your team.
Size-tiered, not feature-tiered. You get the same audit either way. The credit-toward-project rule means there's no incentive to under-report.
Solo · Small
1-10 employees
$99one-time
- Written diagnosis of all 4 layers
- Activation Score (X/4)
- 3 highest-leverage moves, ranked
- Cost-to-fix band per layer
- 5-minute Loom walkthrough
- 72-hour delivery
- Credits toward project if you escalate
Growing team
11-100 employees
$149one-time
- Everything in the Solo tier
- Deeper org-context interview
- Cross-team handoff notes
- PDF formatted to share with your board
- Same 72-hour delivery
- Same credit-toward-project rule
Who writes the diagnosis
Maddy, founder of WeActive8.
I built WeActive8 so SMBs and entrepreneurs could get the activation tools that funded startups buy at ten times the cost. Every audit ships under my name, not an analyst's. Builder of the 8CRM, Team8s, and 8host product lines.
FAQ
Questions buyers actually ask.
Is this just a sales pitch dressed up as an audit?
No. About 30% of audit buyers leave with a clear plan and don't need our help to execute. The audit is the deliverable, not the lead-magnet. If we find nothing actionable, we say so and refund.
What if you find nothing actually wrong with my marketing?
We refund in full. We've yet to audit an SMB with all four layers fully wired up, but if you're the first, you don't pay. The audit either earns its fee with findings or it doesn't ship.
Does the audit fee credit toward a project?
Yes. The full $99 or $149 is deducted from your project kickoff payment if you escalate to engagement within 90 days of receiving the PDF.
Can I get a refund if I don't find it useful?
Yes. Reply within 14 days of delivery with one sentence on what didn't land, and we refund in full. No survey, no exit interview.
What if I don't have analytics access or some of the data you ask for?
Tell us what you can share. Missing analytics is itself a finding, and the audit covers what to wire up to fix it. We diagnose what we can see and flag the gaps.
How is this different from a free audit?
Free audits are sales calls. This is a written, layered diagnosis from a human, delivered before any call. Paid filters serious buyers, and it lets us put real hours into your business instead of running a 30-minute pitch.
Can I share the PDF with my team or board?
Yes. It's yours. The Growing-team tier is formatted explicitly for board-level circulation, with an executive summary on page one.
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Ready when you are
Find out which layers are quietly killing growth.
Written diagnosis. Seventy-two hours. Fee credits toward your project. No sales call required to read it.
