01 · Website
Included
IA, design, build, performance, schema, CMS wiring, forms, attribution.
Not included
Ongoing content production. New campaign landing pages after handover (those live in Marketing).
Cost calculator
How much will activating your business actually cost?
Pick the layers you need. Tell us your team size. Get a real range, not a “starts at” lie.
Calculate below ↓
1 · Which layers do you need?
2 · Team size
Estimated engagement
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What the number covers
Per-layer scope: included and excluded.
02 · Marketing
Included
A full marketing menu: content, SEO, technical SEO, AEO/GEO, social, community, link development, outreach, digital PR, reputation, analytics, engineering, PPC, email, and CRO. Pick a single service or bundle the lot.
Not included
Ad spend (you pay platforms directly). Third-party tool licenses (bring your own or use ours).
03 · Lead Gen
Included
Forms, routing, lifecycle stages, speed-to-lead workflows, outbound sequencing, CRM hygiene.
Not included
Sales rep salaries. Cold-call dialing labor. Tools like Apollo or ZoomInfo (BYO if you want them).
04 · Loyalty
Included
Post-purchase flows, win-back, NPS, referral mechanics, repeat-purchase forecasting.
Not included
Loyalty platform licenses (Yotpo, Smile.io, etc.) if you want a third-party tool.
Want this scoped properly?
The Activation Audit narrows the range to a real quote in 72 hours.
The number above is within ~15% of what we'd quote after the Audit. The Audit looks at your actual data, your actual stack, and ranks the four layers by impact for your specific business. The $99 fee credits toward your project if you escalate.
Save your estimate
Send it to yourself or share with your team.
The URL above already encodes your selections, so bookmark it or copy/paste it. If you'd rather have it in your inbox, drop your email below.
FAQ
Questions buyers ask before clicking Start the Audit.
How accurate is this estimate?
Within ~15% of what we'd quote after the Activation Audit, based on what you picked. The Audit narrows it further by examining your actual data, stack, and current state.
How does Marketing pricing work?
Marketing is a menu. Pick one service and you pay only for that one per month. Some services price per piece (content is $50 a piece, you choose how many a month), others are a flat monthly program (SEO from $400/mo). Want everything? The all-in-one bundle is cheaper than buying the pieces separately. The range runs from $100 to $15K a month depending entirely on what you choose.
Are there any surcharges or markups on Marketing?
No. The price you see is the price. We don't multiply by your team size, we don't add platform surcharges, and ad spend goes straight to the platforms, never through us. You're dealing with an agency, not a middleman.
Does the estimate include retainer fees, project fees, or both?
Both. The Website layer is project-priced and shows a one-time range. Marketing, Lead Gen, and Loyalty are retainer-priced and show a monthly range. You see them as separate line items so it's clear which is which.
What if I only pick one service?
Totally fine, and encouraged. Most engagements start with one or two services. You pay for exactly what you pick, nothing bundled in. The Audit will tell you whether that's the service that actually moves your number.
What's NOT included in the number?
Ad spend (you pay platforms directly). Third-party tool licenses for CRM, email platform, or loyalty SaaS (BYO or use ours). Sales rep salaries. Hardware. Anything outside our four-layer scope.
Can I save this and come back later?
Yes. The URL updates as you change inputs, so bookmark it or share it with your team. You can also email it to yourself from the form below.
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Ready when you are
Got your number. Now scope it.
The Activation Audit ranks all four layers for your business in 72 hours. $99 credits toward your project.
