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Free template
Activation Audit — sample PDF
Anonymized example of what lands in your inbox 72 hours after you buy the Activation Audit. Real shape, real depth.
If you've ever bought a 'free SEO audit' and gotten 14 pages of automated screenshots with no actionable prioritization, this is the antidote. The Activation Audit is a 72-hour written diagnosis across all four Activation Stack layers, prioritized by cost-to-fix vs impact, with the cheapest viable move per leak. This sample uses a synthetic SMB client (per WAP §12 illustrative-only rule) so we can show the depth without naming a real buyer. Real Audits use your actual business; the shape is identical.
What’s inside
- The shape of every Audit: cover summary, 4 layer-by-layer findings sections, prioritization matrix, 6-week ship calendar, closing recommendations.
- A worked Layer 1 (Website) finding with the actual leak called out + the cheapest viable fix.
- A worked Layer 2 (Marketing) finding showing the channel-attribution analysis we do.
- A worked Layer 3 + Layer 4 section showing where most SMBs over- and under-invest.
- The fix-priority matrix and how we rank cost-to-fix vs impact across all 4 layers.
Frequently asked
Is this a real client?
No. It's a synthetic SMB built from common patterns we see, illustrative-only per the WeActive8 doctrine that we never attach fabricated metrics to real client names. Real Audits use your actual business and your actual numbers.
How long is a real Audit?
10 to 14 pages depending on business complexity. Multi-product / multi-segment businesses run longer; single-product service businesses run tighter. We don't pad, every page maps to a concrete prioritized recommendation.
What does $99 to $149 actually buy me?
Roughly 4 to 6 hours of senior analysis: hero diagnostic, page-speed audit, channel attribution review, funnel walk, lifecycle email check, and a prioritization session. Written up in the format you see in this sample. Fee credits to project kickoff if you escalate.
Why is it paid? Most agencies offer free audits.
Free signals desperate. Paid filters serious buyers and respects everyone's time. About 30% of Audit buyers don't need our follow-up help, they ship the prioritized fix themselves, which is a perfectly fine outcome. The Audit is a standalone product, not a sales pretext.
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Stop reading. Ship something.
The Audit beats the checklist.
This template covers the hero layer. The Activation Audit walks all four Activation Stack layers and lands a prioritized fix list in your inbox within 72 hours.
