Topic · 7 resources

CRO,in writing.

Conversion rate optimization. A/B test design, hypothesis-led iteration, the four tests every site should run first.

All resources Skip ahead — start the Audit

You don't have a traffic problem. You have an Activation problem.

If your site gets visitors but no leads, the leak isn't your traffic. It's the page you already paid to send them to. Six reasons traffic stalls, and the math on fixing the leak instead of buying more.

11 min read→

Article

Founder

Your Google Ads aren't broken. Your landing page is.

Clicks but no conversions almost never means your bidding is wrong. It means the page you sent the click to is leaking. The downstream fix, and why it's a project, not a forever retainer.

13 min read→

Checklist

Founder

The 4-Point Hero Diagnostic

The same audit-page checklist we run on every SMB hero: audience match, single offer, 5-second clarity, page speed. Score yours in 5 minutes.

4-page PDF→

Guide

Founder

The Comprehensive UX/UI Guide for SMB Homepages

The full version of the 12-point self-audit, expanded section by section with examples, common mistakes, and the rewrite framework. Same rubric we run on every paid Activation Audit, now as a complete guide.

20 min read→

Article

Founder

Your website is amazing. Your prospects think otherwise.

Most SMB founders rate their homepage 7-9. Five strangers rate the same homepage 3-5. The gap is bias blind spot, it's universal, and three free tests bypass it in an afternoon.

10 min read→

Checklist

Founder

The UX/UI Self-Audit Checklist

12 yes/partial/no checks across visual hierarchy, copy clarity, CTA strength, mobile usability, and page speed. Score your homepage in 15 minutes — same rubric we run on every paid Activation Audit.

6-page PDF→

Article

Founder

Stop A/B testing your hero. You don't have the traffic. Here's what to do instead.

55% of SMB sites get fewer than 500 visits a month. A credible hero A/B test needs about 25,000 visits per variant. The math is dumb. Here's the alternative.

10 min read→