AEO · GEO · SEO

Get found by buyers, and by the AI they ask.

Search ranking is one of three citation surfaces now. We build for all three at once: classic SEO for Google, GEO for Google AI Overviews, AEO so ChatGPT, Perplexity, and Bing Chat cite you when buyers ask.

Start with the Activation Audit Talk to us

Tracked across 4 LLMs daily
Commissioned, not templated
Schema wired, not skipped

What we ship

Three citation surfaces. One coordinated build.

Every engagement leaves your domain measurably better at three things: ranking on Google, getting pulled into AI Overviews, and being cited by name inside chat-based search. We do not treat any of the three as an afterthought.

Entity and topical-authority map

We define your brand as a structured entity (Knowledge Graph candidate, sameAs links, author profiles, product schema), then map the topical clusters that prove authority across the queries your buyers ask. Foundation for both classic SEO and AEO.

Article and page builds

Commissioned content, not templated mush. Each piece briefed against a real query gap, drafted by a subject-matter writer, edited for entity coverage, wired up with schema, internal links, and assets. We ship working pages, you publish under your byline.

LLM citation tracking and tuning

Daily prompts run against ChatGPT, Perplexity, Bing Chat, and Google AI Overviews. We track where you get cited, where competitors win, and what changed week over week. Findings feed straight back into the next round of content and entity tuning.

Schema and structured-data wiring

FAQPage, Product, Service, Author, Organization, breadcrumb. Cleanly authored, validated, and connected. The piece most teams skip is the piece LLMs lean on hardest when deciding which source to trust and cite.

Where this sits in the Activation Stack

Layer 4. Lead generation.

AEO, GEO, and SEO are the demand-capture engine of the stack. They only compound if the layers under them are honest. Great content against fuzzy positioning ranks nobody. We almost always pair this with the marketing layer beneath it, or the web layer above.

L2Marketing

L3Web / UX

L4Lead Gen

L5Automation

Method

Four steps. First citations in 8 to 12 weeks.

Audit.

Weeks 1 to 2. Full diagnosis: current ranking footprint, Knowledge Graph status, schema coverage, content gaps, competitor citation footprint across LLMs. You get a ranked list of queries worth chasing and a tight content plan.

Map.

Weeks 2 to 3. Entity work and topical-cluster blueprint. We wire your brand into structured data, set up sameAs links, validate author profiles, and lock the cluster structure before any new copy is commissioned.

Publish.

Weeks 3 to 10. Two to three commissioned pieces per week, each schema-wired and internally linked. Existing posts get rewritten or redirected based on the audit verdict. You review and approve every brief before drafting starts.

Track.

Week 8 onward (ongoing). Daily LLM citation probes, weekly written report, monthly strategy call. First citations typically land in weeks 8 to 12. Findings loop back into the next month of content and entity work.

Who this is built for

Imagine Scott. B2B SaaS, brand-term traffic only.

Scott ranks for his company name and a handful of feature pages. Generic-intent traffic is essentially zero. No LLM has ever cited his site for the category his product solves. The competitor that raised a Series B last year owns every interesting query. Scott has a blog with twelve stalled posts and no schema on the product pages.

We start with the audit. By the end of week two Scott has a ranked query list, an entity readiness score, and a verdict on every existing post: keep, rewrite, redirect, or kill.

By week six the entity is wired, schema covers every product and author page, and three commissioned pieces are live with full internal linking. Classic SEO impressions start to climb because the foundation finally exists.

By week ten Scott appears in his first ChatGPT citation for a generic-intent query, and a Google AI Overview pulls a paragraph from one of the new pieces. The weekly tracker shows the curve, not a flat line.

Start the Audit

ranks for brand terms onlyno entity in Knowledge Graphnever cited by ChatGPTblog stalled at 12 postsno schema on product pagesmonthly traffic flat for 6 monthscompetitor outranks us on category

FAQ

Questions buyers actually ask.

Is AEO and GEO actually different from SEO, or just rebranding?

Different work, same north star. Classic SEO optimizes for the blue links on Google. GEO (Generative Engine Optimization) optimizes for inclusion inside Google AI Overviews and similar inline summaries. AEO (Answer Engine Optimization) optimizes so ChatGPT, Perplexity, Claude, and Bing Chat cite your URL when a buyer asks a question in those chats. The crafts overlap on technical foundations like schema, crawlability, and authoritative content. They diverge sharply on entity definition, citation freshness, and how each engine selects sources. We do all three at once because doing one well no longer covers the others.

How long until citations actually land?

First LLM citations typically appear in weeks 8 to 12 from kickoff, assuming the entity work and three to six commissioned articles ship on schedule. Google AI Overviews appearances lag classic ranking by a few weeks, so a piece that ranks page one in week 6 may land in Overviews around week 9 or 10. We track every appearance daily and report weekly, so you see the curve build, not a one-shot before-and-after.

Do you ghostwrite content, or commission it?

Commission. Each article is briefed against a real query gap, then drafted by a subject-matter writer who actually understands your domain. The drafts go through editorial review, then a final pass for entity coverage, schema, internal links, and image alt. We do not run thin AI-spam against your domain. The whole point of AEO is that LLMs increasingly recognize and downrank exactly that pattern.

Our existing blog has 12 stalled posts. Can you fix it, or do we start fresh?

Usually fix, sometimes both. The audit tells us which existing posts have salvageable intent and authority signals (those get rewritten and re-targeted), versus which are off-strategy and should be redirected away. Net new pieces fill the gaps. Starting fresh is rarely the right call. The existing URLs already carry indexation history, internal links, and sometimes external links you do not want to throw away.

What about Reddit, Quora, and forum citations? LLMs love those.

They do, and we treat them as a real surface. Part of the work is mapping which subreddits and Q&A threads currently dominate the queries you want to win, then deciding which conversations are worth participating in (transparently, as the brand, never sockpuppet). When a thread already ranks and the LLM cites it, the leverage is in getting your URL referenced inside that thread, not in trying to outrank the thread itself.

Why does the Activation Audit come before any AEO work?

Because AEO without product clarity is expensive. If your positioning, ICP, or category language is fuzzy, every article we publish ends up describing a company that does not match how buyers search. The Activation Audit gives you a layer-by-layer diagnosis of the funnel, an entity-readiness check, and a ranked list of the queries worth chasing first. If you escalate to a build, the audit fee credits against it.

Next move

Start with the Audit. Then build the citation engine.

The Activation Audit shows where your domain stands across classic ranking, Google AI Overviews, and LLM citations, with the queries worth chasing first ranked by reachability. If you escalate to a build, the audit fee credits against it.

Start with the Activation Audit Want to talk first? Book a 15-min call